Brand programmes

Programmes for brand strategy and identity systems

BrandVertex offers six structured marketing agency programmes for Singapore businesses and regional enterprises. Each package includes defined deliverables, timeline, format and indicative SGD investment range. These are professional agency services — not software licences or accredited courses. We do not guarantee specific ROI, lead volume or ranking outcomes from brand or campaign work.

1. Brand Strategy & Positioning Workshop

Indicative: S$9,500 – S$22,000 · 4–6 weeks

Designed for brands preparing identity refresh or market repositioning in Singapore and ASEAN markets. Our marketing team conducts discovery workshops, competitive brand positioning analysis and audience targeting research. Deliverables include a narrative framework, brand positioning document, messaging hierarchy outline and a marketing funnel map aligned to your SGD budgets. Format combines in-person sessions at our Orchard studio with remote collaboration. Ideal for SMEs and growth-stage brands needing a structured brand strategy foundation before visual identity work or go-to-market campaigns. Includes one round of stakeholder presentation and performance reporting framework for launch milestones. Campaign planning recommendations cover digital marketing, content marketing and social media marketing alignment without guaranteeing lead generation outcomes.

Design review table during visual identity programme

2. Visual Identity & Design System

Indicative: S$12,000 – S$38,000 · 6–10 weeks

A comprehensive identity architecture engagement spanning logo development, typography systems, colour palettes, design tokens and component libraries for consistent brand expression. We develop the visual language — from brand collateral templates through ad creative direction sized for paid media and organic social media marketing. Your marketing brief becomes a phased delivery plan with creative production milestones and studio review checkpoints. Account management includes fortnightly check-ins and documented handoff for your marketing team. Suitable for regional enterprises requiring identity systems that scale across Singapore businesses and export markets. SEO-aligned landing page templates can be included where digital marketing rollout is part of scope. All work remains PDPA-compliant in data handling for any customer imagery supplied.

3. Brand Messaging & Tone of Voice

Indicative: S$7,500 – S$16,000 · 3–5 weeks

Supports marketing teams with structured brand storytelling, copy direction and tone of voice guidelines — not life coaching or personal transformation framing. We refine messaging hierarchy, develop headline frameworks for campaigns and create brand collateral copy for prospect touchpoints. Deliverables include tone of voice guide, messaging matrix, sample content marketing pieces and objection-handling narrative guides. This programme helps your team maintain consistent brand narrative across client portfolio communications. Workshop format at our creative studio with optional field coaching during live brand reviews. Lead generation alignment included where your marketing funnel connects to sales outreach and marketing automation tools such as HubSpot or Mailchimp.

4. Brand Architecture & Naming

Indicative: S$8,000 – S$24,000 · 4–8 weeks

Structured brand architecture for portfolios with multiple products, sub-brands or regional variants. We map identity relationships, naming conventions and visual hierarchy rules so your marketing agency partners and internal teams apply consistent brand expression. Deliverables include architecture diagrams, naming rationale documentation, trademark screening coordination notes and rollout recommendations. Suitable for regional enterprises expanding client portfolios or consolidating legacy brands. Includes stakeholder workshops and documented decision trails. We do not claim official affiliation with third-party brand names — all naming work serves your owned brands with appropriate legal review coordination.

5. Rebrand & Brand Launch Campaign

Indicative: S$18,000 – S$55,000 · 8–14 weeks

Full identity refresh combined with go-to-market campaign planning and launch strategy execution. We coordinate brand strategy alignment, visual identity rollout, content marketing assets and paid media planning where your marketing team requires integrated campaign delivery. Launch cadence includes internal enablement, external announcement materials and performance reporting on agreed brand awareness metrics — reported honestly without guaranteeing revenue or viral reach. Media planning allocates SGD across channels with realistic reach estimates. Account management maintains weekly check-ins during launch window. Ideal for Singapore businesses executing a significant market presence shift with agency partner support throughout campaign ignition and post-launch refinement.

6. Brand Guidelines & Asset Library

Indicative: S$5,500 – S$14,000 · 3–6 weeks

Documented brand stewardship resources for teams needing structured guidelines beyond initial identity delivery. We produce comprehensive brand guidelines covering logo usage, typography, colour, photography direction, tone of voice summaries and digital marketing application examples. Deliverables include a downloadable asset library, template files and training session for your marketing team. Formats range from PDF guidelines to hosted asset portals depending on scope. Photography and illustration direction can be coordinated through vetted partners; we manage creative direction and brand consistency throughout. This add-on integrates with existing programmes or stands alone for clients with completed identity work who need professional documentation discipline.